Governor Ivey and Other Officials Launch Statewide ‘Drive Electric Alabama’ Campaign in Birmingham”


Alabama officials want state residents to seriously consider the personal, economic and environmental benefits of driving EVs or EVs.

That’s the message behind the new Drive Electric Alabama education and marketing campaign recently launched by the Alabama Department of Economic and Community Affairs.

Drive Electric Alabama is designed to raise awareness of EVs and promote the benefits of EVs in the daily lives of residents and the economic future of the state.

The campaign had its official kickoff at a Nov. 29 media event on the UAB campus, according to a press release from the organizers.

Governor Kay Ivey and other state officials, including ADECA Director Kenneth Boswell, took part in the event, which took place at an electric vehicle charging station in a parking lot in the University Boulevard near 16th Street South.

“As automakers invest heavily in electric vehicles, we know that more motorists will consider purchasing one,” Ivey told attendees. “Additionally, automotive manufacturing is one of Alabama’s key industries, and we want to make sure this economic engine remains vibrant for Alabama workers.”

“It’s clear that electric vehicles represent the next generation of automotive manufacturing,” Boswell added. “That’s precisely why now is a great time for Alabamians to learn about electric vehicles, as many automakers, including Mercedes-Benz right here in our state, are beginning to add electric vehicles to their fleets. “

The Drive Electric Alabama campaign will include television, radio and digital ads, as well as billboards and events.

The inaugural marketing campaign – with the slogan “Electric Gets You There” – emphasizes the cost savings associated with electric vehicles as well as their functionality.

“Automakers have announced billions of dollars of investment in electric vehicles over the past year, but most Alabama motorists wonder how far electric vehicles can travel on a single charge, at how often and where electric vehicles are charged, and how much money is saved by switching from gasoline to electric,” said Michael Staley, president of the Alabama Clean Fuels Coalition.

Supporters of Drive Electric Alabama include Alabama Power, the Alabama Institute of Energy, the Alabama State Department of Commerce, the Alabama Department of Conservation and Natural Resources, and the Alabama Transportation Institute.

In addition to the marketing campaign, ADECA is developing a statewide infrastructure plan related to electric vehicles, which is expected to be completed by the end of the year.

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